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How application integration, security issues and pricing strategies in business intelligence shape vendor differentiation
Blekinge Institute of Technology, School of Management.
2009 (English)Conference paper (Refereed) Published
Abstract [en]

This paper is investigating, through a mixed-method research combining interviews and an online survey, how BI vendors differentiate themselves when it comes to application integration, security issues and pricing strategies. The conclusion is that BI vendors differentiated themselves mainly by having individual definitions of what BI is. Buyers should therefore compare vendors through the vendor’s definition of Business Intelligence. Security issues were mainly user centric and pricing strategies implied that vendors approach buyers in a similar way where they offered standardized software bundles that could require some degree of customization in order for the buyer to derive the maximum benefit from the applications. It can be deduced from the obtained results that the most competitive BI vendors are acting more homogenous towards buyers when they offer their products and handle customers, compared to niche BI vendors.

Place, publisher, year, edition, pages
Verona, iotaly, 2009.
Keyword [en]
Business Intelligence, Software production, Application Integration, Pricing Strategies, Security Issues, Definitions
National Category
Business Administration
URN: urn:nbn:se:bth-6231Local ID: diva2:833678
17th European Conference on Information Systems ECIS
Available from: 2015-06-25 Created: 2009-04-01 Last updated: 2015-06-30Bibliographically approved

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fulltext(315 kB)31 downloads
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Type fulltextMimetype application/pdf

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