Evolution of Product Management in Web 2.0
Independent thesis Advanced level (degree of Master (Two Years))Student thesis
The aim was to study how product management is practiced in emerging startups in today‟s hi-tech world with emphasis on companies working in Web 2.0. Following key problems were assessed: 1. Often, most companies do not have a defined produc management approach. 2. Product managers use their experience when assigned products rather than a uniform approach throughout the organization suggesting confusions within the teams. 3. Most Tech-startups are too focused on technological advancements that they ignore their intended clients – a reason why products fail.
Place, publisher, year, edition, pages
2009. , 103 p.
Product management, new product development, product manager, marketing strategies, clients and customers, web 2.0, internet, software-as-a-service, SaaS
IdentifiersURN: urn:nbn:se:bth-5782Local ID: oai:bth.se:arkivex417B52C562DED969C12576A2005F5523OAI: oai:DiVA.org:bth-5782DiVA: diva2:833184
UppsokSocial and Behavioural Science, Law
Søilen, Klaus Solberg