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Evolution of Product Management in Web 2.0
Blekinge Institute of Technology, School of Management.
2009 (English)Independent thesis Advanced level (degree of Master (Two Years))Student thesis
Abstract [en]

The aim was to study how product management is practiced in emerging startups in today‟s hi-tech world with emphasis on companies working in Web 2.0. Following key problems were assessed: 1. Often, most companies do not have a defined produc management approach. 2. Product managers use their experience when assigned products rather than a uniform approach throughout the organization suggesting confusions within the teams. 3. Most Tech-startups are too focused on technological advancements that they ignore their intended clients – a reason why products fail.

Place, publisher, year, edition, pages
2009. , 103 p.
Keyword [en]
Product management, new product development, product manager, marketing strategies, clients and customers, web 2.0, internet, software-as-a-service, SaaS
National Category
Business Administration
URN: urn:nbn:se:bth-5782Local ID: diva2:833184
Social and Behavioural Science, Law
Available from: 2015-04-22 Created: 2010-01-05 Last updated: 2015-06-30Bibliographically approved

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