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Strategies in the Colombian Telecommunication Market – Seen Through the Perspective of Porter
Blekinge Institute of Technology, School of Management.
Blekinge Institute of Technology, School of Management.
2006 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

The most important conclusion we can draw from our research is that Porter´s three generic strategies, mainly the differentiation strategy, still are frequently used in the Colombian telecommunication market. Another conclusion is that a high-speed changing environment, such as the Colombian market, demands that the operators combine and integrate their strategy with other secondary strategies to become succesful. They can not, as Porter says, only depend on one strategy

Place, publisher, year, edition, pages
2006. , 65 p.
Keyword [en]
Telecommunication, Strategies, Porter, Colombia, Growth
National Category
Business Administration
URN: urn:nbn:se:bth-4908Local ID: diva2:832259
Social and Behavioural Science, Law
Available from: 2015-04-22 Created: 2006-06-20 Last updated: 2015-06-30Bibliographically approved

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