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Allsvensk fotbollssponsring
Blekinge Institute of Technology, School of Management.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
Sponsorship in Allsvenskan (English)
Abstract [sv]

Purpose: The purpose of this thesis is to examine the ERK model's relevance, validity and potential need of development to better reflect how it looks today (2013). Method: The study is conducted through three surveys; the first two were face interviews with companies that sponsor Swedish soccer teams and the third study was conducted with a questionnaire to supporters outside a soccer stadium. Results: A model that would better reflect the reality of today (2013) could contain company pride, chairman’s whim, exposure, relationships and associations.

Abstract [en]

Sponsringen som marknadsföringsverktyg har blivit alltmer populärt hos företag, inte minst inom idrottsverksamheter. Den här uppsatsen beskriver hur sponsringen har utvecklats sedan 90-talet och framåt och ger förslag på hur en utvecklad modell kan se ut när företag arbetar med sponsring.

Place, publisher, year, edition, pages
2013. , 45 p.
Keyword [sv]
Marketing tools, Sponsorship, ERK-model, Allsvenskan
National Category
Business Administration
URN: urn:nbn:se:bth-4621Local ID: diva2:831966
Social and Behavioural Science, Law
Available from: 2015-04-22 Created: 2013-08-26 Last updated: 2015-06-30Bibliographically approved

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