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Startups och Marknadsföring
Blekinge Institute of Technology, Faculty of Engineering, Department of Industrial Economics.
Blekinge Institute of Technology, Faculty of Engineering, Department of Industrial Economics.
2014 (English)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
Startup Marketing (Swedish)
Abstract [en]

Studien har fokuserat på tidiga startups och hur dessa arbetar med marknadsföring och varumärkesbyggande, och hur en otydlig affärsmodell påverkar. Resultaten pekar på vikten av att involvera kunder så tidigt som möjligt för att hitta en fungerande affärsmodell och få feedback på produkterbjudandet. Vidare pekar studien på vikten av det egna och det utökade nätverket, som finns såväl fysiskt som digitalt, samt intresset för att användning av lågkostnadsmedier där det går att kvantifiera resultatet.

Abstract [sv]

The study covers early startups and focuses on their marketing and branding efforts, and the impact of an uncertain business model. The results stress the importance of involving customers as early as possible in order to get valuable feedback on the offering and on the proposed business model. The study also highlights the importance of the network, personal and extended, which could be either physical or digital. Findings also include the preference of startups to chose low cost marketing mediums, especially quantifiable media in order to assess the effectiveness of the campaign.

Place, publisher, year, edition, pages
2014. , 81 p.
Keyword [en]
startups, entrepreneruial marketing, brand building, business model, lean startup
Keyword [sv]
Fristående kurs
National Category
Business Administration Other Mechanical Engineering
Identifiers
URN: urn:nbn:se:bth-4589Local ID: oai:bth.se:arkivex90E34ECC2D2AE030C1257D6B00177594OAI: oai:DiVA.org:bth-4589DiVA: diva2:831934
Uppsok
Technology
Supervisors
Available from: 2015-04-22 Created: 2014-10-08 Last updated: 2015-06-30Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf