Which Implementation Technique Should a Transport Company Incorporate to Best Succeed With Their Strategies and Objectives: How can implementation affect the result of the strategies?
Independent thesis Advanced level (degree of Master (One Year))Student thesis
When the market, competitors or other environmental circumstances change, a business need to adjust to the new conditions. The business strategies give the company guidance and should give the needed direction to help prepare for future market conditions. Extensive change in an organization requires adjustments in not only attitudes but also behaviours of the employees and managers. Many companies are struggling to make this happen one reason for not succeeding is vague and unclear direction in the strategic plan. Applying strategic planning can help a business to align with the overall objectives and vision of the business. Challenges with setting a strategy for the future is having information about what you need to adapt to before knowing what the market wants and needs in the upcoming years. The aim with this thesis is to find a Strategy process that helps produce a competitive Business Plan that supports the how to implement change. Therefore the research question of this thesis is “Is it necessary to break down the strategy in detailed activities to achieve set goals?”. Research about strategy implementation is limited and the link between implementation effectiveness and results is still not well understood. The approach of this study about strategy implementation is to addresses the gap of existing research. Data for this study was collected from the literature review, internal company documents from databases, interviews, observations and the internet. All the collected data was gathered into a case study and the theories from the literature review was used for reaching a conclusion from the case. In order to fully understand the conditions and limitations of the business handled in the case study, the different steps of the current Strategy process are described, analyzed and compared to those recommended by researchers and authors. Research has shown that companies with a plan on a strategically level usually have advantage over those which do not. But the definition of what role a strategy should play in running a business. But the common view is that it is necessary to understand its current position and the affecting environment. The conducted case study describes one way of performing a strategy process. The process is in three steps and the first step is to set mission and Objectives, the second step is to formulate the strategy with actions and plans attached and the third step is to implement and perform follow up. Observations and conducted interviews show that when the people are involved with setting objectives and appropriate approach the implementation goes smoother and with success. Understandable processes and clear activities often give an understanding and motivation to participate in strategy implementation.
Place, publisher, year, edition, pages
2012. , 45 p.
Strategy process, Strategy, Change management, Implementation
IdentifiersURN: urn:nbn:se:bth-4586Local ID: oai:bth.se:arkivexD1A8258C8EDF3E0BC1257AD6006B72C3OAI: oai:DiVA.org:bth-4586DiVA: diva2:831931
UppsokSocial and Behavioural Science, Law