Crowdfunding: Startups' alternative funding source beyond banks, business angels and venture capitalists.
Independent thesis Advanced level (degree of Master (One Year))Student thesis
Entrepreneurship is the ‘lifeblood’ of every economic development. It is a process of identifying ideas and launching a venture, allocating and organising the needed resources and facing the risks and rewards of it. As a research field entrepreneurship is one of the most researched subjects in entrepreneurial finance. Entrepreneurial finance has mainly focused on formal financing sources, like business angels, banks and venture capitalists. Since 2008, crowdfunding appeared as a financing source and become very popular. Many people – the crowd – can fund different ideas, which they think are worth to get realised. The global scale surpasses $ 5,1 billion in industry revenue by the end of 2013. Compared to traditional financing, crowdfunding allows not only to get debt and equity-based financed. Also donation- or reward-based financing is possible. This thesis involves crowdfunding in a debate if it is an appropriate tool for ventures. Beyond the obvious financial benefits, the motivations of entrepreneurs, who opt for crowdfunding, is going to be researched. That thesis uses an explorative approach, meaning qualitative method will be used. In order to get in-depth information, 60 entrepreneurs in Germany have been asked to participate in interviews. The results out of 5 interviews were used. The outcome of this thesis, crowdfunding is perfect to attract attention and to market ideas or projects. It is an opportunity to sell products or services to early adopters. Additionally, crowdfunding is ideal to get funded quickly and can bridge financing gaps. The research is meaningful for the field of entrepreneurial finance. Still, crowdfunding has its pitfalls, which should not be underestimated. These findings inspire other scientists to further the analysis on entrepreneurial finance and motivation by including crowdfunding.
Place, publisher, year, edition, pages
2014. , 66 p.
entrepreneurship, startup, bank, business angel, venture capitalist, crowdfunding
IdentifiersURN: urn:nbn:se:bth-4205Local ID: oai:bth.se:arkivex58332B67CC8381CBC1257D040041D6A1OAI: oai:DiVA.org:bth-4205DiVA: diva2:831531
UppsokSocial and Behavioural Science, Law