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“Strategic factors influencing the transition of businesses as they migrate from place to space, and vice versa: Issues and considerations”
Blekinge Institute of Technology, School of Management.
Blekinge Institute of Technology, School of Management.
2006 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

The purpose of the research is to address the issues and considerations faced by companies, mainly retail B2C companies, as they try to establish online presence, migrating from tradition modes of doing business, to adoption of some virtual attributes. It also looks into the challenges that wholly virtual companies face, particularly online retailers (normally called e-tailers) as they realise the need to embrace traditional business processes, in a bid to gain from the advantages of the two worlds (the traditional world and the virtual world). We discussed problems, issues and considerations that these retail companies, both wholly internet based firms and the well known traditional firms face through a case study approach. With the use of different case studies of successful traditional companies, we shed light on what need to be considered while migrating from either of the two platforms elaborated on (the traditional world, and the virtual world)

Place, publisher, year, edition, pages
2006. , 87 p.
Keyword [en]
Traditional business, Internet companies, Virtual enterprise, Hybrid companies, Virtual companies, Business-to-customer, B2C, Bricks and Mortar, Brick and Click, Clicks and Mortar, E-tailers, Place to space, Business Migration,
National Category
Business Administration
URN: urn:nbn:se:bth-3734Local ID: diva2:831046
Social and Behavioural Science, Law
Available from: 2015-04-22 Created: 2006-10-16 Last updated: 2015-06-30Bibliographically approved

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