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ICT in Marketing: A Study of The Use of Internet and Mobile Phones in Five Selected Companies in Dublin
Blekinge Institute of Technology, School of Management.
2009 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

The use of ICT in terms of Internet and Mobile Phones in selected companies in Dublin, Ireland. Its usage, adoption, diffusion in companies and its impact on organizations.

Place, publisher, year, edition, pages
2009. , 94 p.
Keyword [en]
ICT, Marketing, Internet, Mobile Phone, SMS, MMS, Email.
National Category
Business Administration
URN: urn:nbn:se:bth-3719Local ID: diva2:831031
Social and Behavioural Science, Law
Mob:0833066801Available from: 2015-04-22 Created: 2009-08-10 Last updated: 2015-06-30Bibliographically approved

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