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Beauty is in the mind of the beholder- A study of expressions and impressions of tattoos
Blekinge Institute of Technology, Faculty of Engineering, Department of Industrial Economics.
2014 (English)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [en]

This study focuses on what people with tattoos want to convey to others, and how the message is perceived by the surroundings. It also explore if people perceive the personality of the tattooed people as themselves describe, and if the tattooed people perceive others' reactions to their own tattoos. A group of 20 people watched photos of tattooed people and stated how they perceived these by using the markings on a Likert- scale. Similar questions had previously been given to the Models in the pictures so that the answers could later be compared. Viewers 'mean were compared against the models' response, correlations and Mann Whitney Test was done on different groups within the viewers. The comparisons showed that in general there did not exist big differences between the models answer and viewers' understanding about the message of the tattoo or on personal characteristics. The models' perceptions of others' reactions to their tattoos agreed a lot with the viewers' response. There are significant differences between women's and men's perceptions and between younger and older people's perception. There are also significant relationships between perceived negativity and repudiation, between perceived stubbornness and that the tattoo reflects the model's personality and between wanting to express a feeling and personal value with the tattoo.

Abstract [sv]

Studien fokuserar på vad människor vill förmedla till andra med hjälp av sina tatueringar och hur budskapet uppfattas av mottagarna. Jämförelser görs även mellan hur människor uppfattar de tatuerades personlighet mot beskrivningen av de tatuerade själva ger av den egna personligheten, samt hur de tatuerade uppfattar andras reaktioner på de egna tatueringarna. Resultatet visar att det inte förekommer några större skillnader mellan det de tatuerade eventuellt vill förmedla och hur omgivningen uppfattar budskapet. Hur de tatuerade uppfattat andras reaktioner på de egna tatueringarna överensstämmer med de reaktioner deltagarna i undersökningen beskriver. Det påvisas dock signifikanta skillnader mellan kvinnor och mäns uppfattningar i vissa fall samt mellan yngre och äldre ålders grupper. Det påvisas även samband mellan upplevd negativitet och avståndstagande samt mellan upplevd envishet och att tatueringen reflekterar den tatuerades personlighet. Det påvisas även samband mellan viljan att förmedla en känsla med sin tatuering och att tatueringen har ett större värde för personen som bär den.

Place, publisher, year, edition, pages
2014. , 39 p.
Keyword [en]
Attitudes, Message, Non Verbal Communication, Perception, Personality, Tattoos
National Category
Other Social Sciences not elsewhere specified
URN: urn:nbn:se:bth-3558Local ID: diva2:830867
Social and Behavioural Science, Law
Available from: 2015-04-22 Created: 2014-02-12 Last updated: 2015-06-30Bibliographically approved

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