Change search
ReferencesLink to record
Permanent link

Direct link
Growth Strategies in the Telecommunications Industry: A Case Study of MTN Operations in Emerging Markets
Blekinge Institute of Technology, School of Management.
Blekinge Institute of Technology, School of Management.
2011 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

This work endeavours to study deliberate as well as the emergent constituents of strategy making and implementation process within the telecommunications industry. Strategy when imposed by external forces such as governmental regulations and policies as well as stiff competition, companies in the telecommunications sector tend to find new directions for their operations. However, telecommunications companies that are open to explicit or specific strategies as well as tend to find a middle ground between these two strategies as it was evident from this study. There were factors that the telecommunications company could not have planned such as government’s requirement for the registration of details of their subscribers for policy making. Planned strategies within the telecommunications industry have a lot of advantages such insignificant reduction in revenue regardless of competition. From this study it is evidence that planned or deliberate strategies which are implemented with some level of flexibility have its own advantages.

Place, publisher, year, edition, pages
2011. , 100 p.
Keyword [en]
Deliberate Strategy, Emergent Strategy, Emerging Markets, Telecommunications, Growth Strategies, Competitive Advantage, Turbulent economies
National Category
Business Administration
URN: urn:nbn:se:bth-3453Local ID: diva2:830760
Social and Behavioural Science, Law
P.O.Box LG 845, Legon Accra-Ghana +233-244304787/ +233-244305298Available from: 2015-04-22 Created: 2011-02-11 Last updated: 2015-06-30Bibliographically approved

Open Access in DiVA

fulltext(2437 kB)115 downloads
File information
File name FULLTEXT01.pdfFile size 2437 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
School of Management
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 115 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 105 hits
ReferencesLink to record
Permanent link

Direct link