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Free newspaper- the case analysis of bangladesh
Blekinge Institute of Technology, School of Management.
Blekinge Institute of Technology, School of Management.
2009 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

The key research problem is to investigate the current newspaper industry and the eventual scope for a free newspaper company for building business and the advertize market in Bangladesh. The main purpose of our research is to present the actual situation of the newspaper industry and all branches of the industry in Bangladesh. Also the goal is to figure out the real situation of the advertisement market which is the most important building block for a free newspaper. We have tried to explore the exact state of the newspaper industry in Bangladesh and if there is any scope or feasibility to start a free newspaper company. We tried to find out the growth of the advertising market in print media especially and also focused on readership tendency among the different age groups. After all the analysis we found Bangladesh has a prospective market for starting a free news paper company in the future.

Place, publisher, year, edition, pages
2009. , 66 p.
Keyword [en]
free newspaper, business plan, news paper industry, advertisement in bangladesh.
National Category
Business Administration
URN: urn:nbn:se:bth-3425Local ID: diva2:830731
Social and Behavioural Science, Law
Available from: 2015-04-22 Created: 2009-02-03 Last updated: 2015-06-30Bibliographically approved

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