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Nature Inspired Guidelines to Effectively Communicate Sustainability Messages
Blekinge Institute of Technology, School of Engineering.
Blekinge Institute of Technology, School of Engineering.
Blekinge Institute of Technology, School of Engineering.
2010 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

Communication patterns in nature were studied in order to address the challenge of effectively communicating sustainability messages. Fourteen patterns were found in nature and translated into user-friendly guidelines called Guidelines for Effective Communication of Sustainability Messages. These Guidelines were given to sustainability experts and peers for overall feedback and insights. Their responses showed that these Guidelines could be used to improve communication of sustainability messages by using them as a checklist and a design tool when designing messages and methods for communicating sustainability. Using these Guidelines as a tool within the Framework for Strategic Sustainable Development (FSSD) could also help people better understand today’s sustainability challenges and the need for adopting a strategic approach used within the FSSD.

Place, publisher, year, edition, pages
2010. , 80 p.
Keyword [en]
Biomimicry, effective communication, FSSD, nature, strategic sustainable development, sustainability messages
National Category
Social Sciences Interdisciplinary
URN: urn:nbn:se:bth-3074Local ID: diva2:830372
Educational program
SLASL (Master programme in Strategic Leadership towards Sustainability
Social and Behavioural Science, Law
Available from: 2015-04-22 Created: 2010-06-04 Last updated: 2015-11-05Bibliographically approved

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