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Marknadsföring av läkemedel-Skulle internetmarknadsföring av receptbelagt läkemedel direkt till konsument understödja bättre hälsa?
Blekinge Institute of Technology, Faculty of Engineering, Department of Industrial Economics.
Blekinge Institute of Technology, Faculty of Engineering, Department of Industrial Economics.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
Marketing of pharmaceuticals : Would internet marketing of prescription pharmaceuticals direct to consumer support a better health? (English)
Abstract [sv]

This thesis aims to show the positive effects of marketing by studying whether the regulation on direct marketing to consumers of prescription drugs today prevents to consumers accurate information and better health, and how consumers relate to the possible legalization of increased marketing through controlled and information audited webpages. Methods used in this research are qualitative method, quantitative method, documents and websites studies. The thesis fulfills the purpose as it shows the potential positive effects of an expanded marketing through pre-approved websites. It also shows a demand from the consumers' side and a need for increased awareness for more empowerment over their own health

Place, publisher, year, edition, pages
2014. , 60 p.
Keyword [sv]
Förhandsgodkända sidor, DTC, konsumenter, marknadsföring, erektil dysfunktion, läkemedelsindustri, Fristående kurs
National Category
Business Administration
URN: urn:nbn:se:bth-3013Local ID: diva2:830308
Social and Behavioural Science, Law
Available from: 2015-04-22 Created: 2014-09-15 Last updated: 2015-06-30Bibliographically approved

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