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Emotion, Inte Information. Att göra Radioreklam
Blekinge Institute of Technology, School of Planning and Media Design.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
Emotion, Not Information. To make Radio commercial (English)
Abstract [sv]

Inom ramen för kandidatexamen i Digital Ljudproduktion har jag befunnit mig på praktik på ett produktionsbolag vid namn Donadoni AB. Under vårterminen 2011 har jag i samband med praktiken gjort ett arbete som syftar till att ta reda på vilka faktorer man bör man ta hänsyn till i en radioreklamproduktion samt vad som kännetecknar en effektiv radioreklam. I arbetet tar jag upp utsagor från t.ex. Per Robert Öhlin, som bl.a. säger "Att exponera sig är inte samma sak som att beröra någon" (Öhlin, 2009;16) Med hjälp av denna litteratur har jag analyserat, utifrån mitt syfte, de produktioner jag har deltagit i. Resultatet har mynnat ut i en rad faktorer som bör tas hänsyn till i en radioreklamsproduktion, såsom relationskapande mellan annonsör och mottagare, vikten av emotion i radioreklamspottar för att skapa denna relation, samt vikten av att ta sig an ett projekt på ett idérikt sätt när man ska producera radioreklam.

Abstract [en]

Within the framework of the bachelor's degree in Digital Audio Production, I have been on work experience in a production company called Donadoni AB. During the spring of 2011, I have associated with practice done a work that aims to find out what factors should be taken into account in a radio commercial production and what makes a good radio commercial. In the paper i lift some statements from such Öhlin, wich include says "exposing themselves are not the same as affecting someone" (my translation) (Öhlin, 2009;16). With the help of this literature, I have analyzed the producions I have participated in. It has resulted in a number of factors that should be taken into consideration when you producing a commercial for radio, such as creating relationships between advertisers and recipients, the importance of emotion, and the need to take on a project in a creative way when to produce radio commercials.

Place, publisher, year, edition, pages
2011. , 26 p.
Keyword [sv]
radioreklam, ljudproduktion, ljud, reklam, radio
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:bth-2976Local ID: oai:bth.se:arkivex464DD25B0DA6EC21C12578BE005B4530OAI: oai:DiVA.org:bth-2976DiVA: diva2:830271
Uppsok
Social and Behavioural Science, Law
Supervisors
Note
0708433197Available from: 2015-04-22 Created: 2011-06-29 Last updated: 2015-06-30Bibliographically approved

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