Web links utility assessment using data mining techniques
Independent thesis Advanced level (degree of Master (One Year))Student thesis
This paper is focusing on the data mining solutions for the WWW, specifically how it can be used for the hyperlinks evaluation. We are focusing on the hyperlinks used in the web sites systems and on the problem which consider evaluation of its utility. Since hyperlinks reflect relation to other webpage one can expect that there exist way to verify if users follow desired navigation paths. The Challenge is to use available techniques to discover usage behavior patterns and interpret them. We have evaluated hyperlinks of the selected pages from www.bth.se web site. By using web expert’s help the usefulness of the data mining as the assessment basis was validated. The outcome of the research shows that data mining gives decision support for the changes in the web site navigational structure.
Place, publisher, year, edition, pages
2006. , 50 p.
association rules, data mining, hyperlinks utility, web site, web link
Mathematical Analysis Software Engineering
IdentifiersURN: urn:nbn:se:bth-2936Local ID: oai:bth.se:arkivex436DA017030FAAF1C12571E00026D783OAI: oai:DiVA.org:bth-2936DiVA: diva2:830231
UppsokPhysics, Chemistry, Mathematics
Johansson, Stefan J.