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Känsla kontra information i fotokommunikation
Blekinge Institute of Technology, School of Planning and Media Design.
Blekinge Institute of Technology, School of Planning and Media Design.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

Photography has a big role in information sharing today. Especially in the hotel industry where it is the closest thing a customer can get to the product that is being sold. This study intends to find out how you can make use of rhetorical models and techniques of photography to enhance the communication skills of photos of hotel rooms. The main focus was to understand the difference between informative and emotional photographs and what consumers themselves focus on when choosing a hotel, and also how to use the collected information to create a larger buying interest through hotel photography. Using previous research work and quantitative data collection method, we have concluded that the informational and emotional photography methods have obvious differences but also many similarities, and are most effective used together and that the hotel consumer is more aware of the images influence then we assumed.

Place, publisher, year, edition, pages
2012. , 43 p.
Keyword [sv]
Photography, informative, emotional, hotels, relational message, image rhetoric
National Category
Media and Communications
URN: urn:nbn:se:bth-2771Local ID: diva2:830063
Social and Behavioural Science, Law
Available from: 2015-04-22 Created: 2012-09-03 Last updated: 2015-06-30Bibliographically approved

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