Supporting Sustainable Rural Tourism in British Columbia through Strategic Incentives
Independent thesis Advanced level (degree of Master (One Year))Student thesis
This research investigates the potential incentives have on driving behaviour change towards the adoption of sustainable business practices by rural tourism operators in British Columbia (BC), Canada. Even though operators in rural BC have recognized the importance of making their business practices sustainable so that future generations are able to enjoy living and visiting these communities, they claim there is a lack of incentives from the industry. To support the BC rural tourism industry in attaining its aspiration to enhance the social/cultural, environmental and economic well being of the province, a model and corresponding recommendations on how to better support operators through strategic incentives was developed. Using the lens of strategic sustainable development, understanding the mechanisms of behaviour change and the role of operators as early adopters of sustainable practices, this research takes a whole systems perspective to identify in what ways sustainability can be encouraged by the tourism industry through the use of incentives in the context of rural BC.
Place, publisher, year, edition, pages
2010. , 101 p.
behaviour change, entrepreneurs, incentives, rural tourism, small business, strategic sustainable development
Social Sciences Interdisciplinary
IdentifiersURN: urn:nbn:se:bth-2594Local ID: oai:bth.se:arkivexFDD1100B11E161CCC125773B00324B43OAI: oai:DiVA.org:bth-2594DiVA: diva2:829879
SLASL (Master programme in Strategic Leadership towards Sustainability
UppsokSocial and Behavioural Science, Law