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Marketing Strategy of Islamic Banking Sector In Pakistan
Blekinge Institute of Technology, School of Management.
Blekinge Institute of Technology, School of Management.
2008 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
Marketing Strategy of Islamic Banking Sector In Pakistan (Swedish)
Abstract [en]

There has come a swift transition in the financial services in the world including Pakistan. A new mode of banking i.e. Islamic banking has been introduced and accepted widely in many countries of the world including Pakistan. Our thesis has portrayed the current situation for Islamic banking in Pakistan by investigating the current competition of the industry using porter five forces model and at macro level using PEST analysis. We have analyzed that the competition is very high in the industry and Islamic banks could take more market share by introducing the more innovative products with less price as compared to conventional banks and by widen up their branch network to all small and big cities of Pakistan.

Abstract [sv]

There has come a swift transition in the financial services in the world including Pakistan. A new mode of banking i.e. Islamic banking has been introduced and accepted widely in many countries of the world including Pakistan. Our thesis has portrayed the current situation for Islamic banking in Pakistan by investigating the current competition of the industry using porter five forces model and at macro level using PEST analysis. We have analyzed that the competition is very high in the industry and Islamic banks could take more market share by introducing the more innovative products with less price as compared to conventional banks and by widen up their branch network to all small and big cities of Pakistan.

Place, publisher, year, edition, pages
2008. , 68 p.
Keyword [en]
Islamic Banking, Finance, Marketing Strategy, PEST analysis
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-2497Local ID: oai:bth.se:arkivexCA69EB7E5DCFD5B8C12574800082DADEOAI: oai:DiVA.org:bth-2497DiVA: diva2:829776
Uppsok
Social and Behavioural Science, Law
Supervisors
Note
mstahirakram@yahoo.com um_chaudhry@hotmail.comAvailable from: 2015-04-22 Created: 2008-07-09 Last updated: 2015-06-30Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Output format
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