Hur påverkar en konkurrensutsättning och ett varumärkesskifte statliga företags varumärkeshantering?
Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
How does entering a competitive market and a name change effect government companies in their branding process? (English)
It is important for all companies to be seen on a competitive market. It’s all about positioning yourself so that you’re seen and that you’re are attractive for both customers and employees. A crucial factor to achieve this are how the brand are handle directly by the company it self and by the market. Establishing a brand on the market is not easy and it takes time to establish what the company stands for. To be able to succeed with this you need to have a strategy and a strong belief on the brand. Our theoretically contribution consist of the success factors that has been from the analysis. Proposal for further studies are a broader analysis with more companies and with customer surveys.
Place, publisher, year, edition, pages
2007. , 76 p.
Brand identity, Corporate Identity, Competitive markets
IdentifiersURN: urn:nbn:se:bth-2422Local ID: oai:bth.se:arkivexB82BD5188BB80BFAC12572FE003396D4OAI: oai:DiVA.org:bth-2422DiVA: diva2:829698
UppsokSocial and Behavioural Science, Law