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Hur påverkar en konkurrensutsättning och ett varumärkesskifte statliga företags varumärkeshantering?
Blekinge Institute of Technology, School of Management.
Blekinge Institute of Technology, School of Management.
2007 (Swedish)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
How does entering a competitive market and a name change effect government companies in their branding process? (English)
Abstract [sv]

It is important for all companies to be seen on a competitive market. It’s all about positioning yourself so that you’re seen and that you’re are attractive for both customers and employees. A crucial factor to achieve this are how the brand are handle directly by the company it self and by the market. Establishing a brand on the market is not easy and it takes time to establish what the company stands for. To be able to succeed with this you need to have a strategy and a strong belief on the brand. Our theoretically contribution consist of the success factors that has been from the analysis. Proposal for further studies are a broader analysis with more companies and with customer surveys.

Place, publisher, year, edition, pages
2007. , 76 p.
Keyword [sv]
Brand identity, Corporate Identity, Competitive markets
National Category
Business Administration
URN: urn:nbn:se:bth-2422Local ID: diva2:829698
Social and Behavioural Science, Law
Available from: 2015-04-22 Created: 2007-06-18 Last updated: 2015-06-30Bibliographically approved

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