Change search
ReferencesLink to record
Permanent link

Direct link
Examining Internet and E-commerce Adoption in the Music Records Business in Ghana
Blekinge Institute of Technology, School of Computing.
2012 (English)Independent thesis Advanced level (degree of Master (Two Years))Student thesisAlternative title
Undersöka Internet och e-handel Antagande i Music Records Business i Ghana (Swedish)
Abstract [en]

Context: Information Communication Technologies (ICT) and its related applications are increasingly penetrating all spheres of individual, organizational, and societal aspects of everyday life in the developing economies and Africa as well. The Internet is emerging as an important technology for commerce and business. The employment of Internet based technologies and applications in music service both in online sales and marketing of music records and digital music service is significantly altering the approach that traditional commerce is done. It eliminates all geographical bottlenecks, allowing the establishment of virtual outlets and presence throughout the world, and permits direct and instant foreign market entry to less known artistes and music records businesses. Objectives: In this study, I investigate the state of internet and e-commerce adoption in the music record business in Ghana. I seek to find out the reasons for the adoption of e-commerce platform within the music industry and to assess the challenges confronting the adoption of e-commerce. Methods: We conducted a Literature Review to get an overview of the music industry as a whole, and also to describe the diffusion of e-commerce technologies in music services. We use qualitative research approach to collect data and to identify reasons for the adoption of e-commerce platforms primarily among consumers and retailers of the music services. We conducted interviews with musicians and managers of record companies were conducted to ascertain their reasons for using or non using e-commerce technologies, and identify prospects and challenges confronting its adoption within the industry. Conclusion: The evaluation from musicians, consumers and other key players indicated their willingness to go for the e-commerce platforms in music service delivery. However, they are challenged by poor infrastructures, unsettled issues of monetization of music contents coupled with high digital gap among the citizenry. Prevailing government efforts contribute nevertheless in closing the digital disparity among the populace, and Telecom and ISPs improvement in service delivery give an outlook of full realization of the goal of e-commerce adoption in the music industry in Ghana.

Place, publisher, year, edition, pages
2012. , 90 p.
Keyword [en]
electronic commerce adoption, internet, music, music record business
National Category
Computer Science Information Systems Human Computer Interaction
URN: urn:nbn:se:bth-2300Local ID: diva2:829569
Samuel Kwesi Wiafe P.O. Box KF 2034, Koforidua-Ghana Tel: +233 (0)208801106Available from: 2015-04-22 Created: 2013-06-01 Last updated: 2015-06-30Bibliographically approved

Open Access in DiVA

fulltext(530 kB)159 downloads
File information
File name FULLTEXT01.pdfFile size 530 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
School of Computing
Computer ScienceInformation SystemsHuman Computer Interaction

Search outside of DiVA

GoogleGoogle Scholar
Total: 159 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 57 hits
ReferencesLink to record
Permanent link

Direct link