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Köpbeteende på sociala medier. Hur olika faktorer påverkar köpprocessen
Blekinge Institute of Technology, Faculty of Engineering, Department of Industrial Economics.
Blekinge Institute of Technology, Faculty of Engineering, Department of Industrial Economics.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
Consumer purchase behavior on social media. How different factors affect their buying process (English)
Abstract [sv]

Syftet är att förklara hur köpbeteendet i Sverige påverkas av sociala medier samt hur det skiljer sig mellan demografiska faktorer. Studien genomfördes med en enkätundersökning utförd på svenska konsumenter. Slutsatsen är att de demografiska faktorerna har mycket liten påverkan på köpprocessen på sociala medier för svenska konsumenter. Vad som hade mer inverkan var beroende på hur konsumenten använde sociala medier.

Place, publisher, year, edition, pages
2014. , 43 p.
Keyword [sv]
Sociala medier, köpprocess, Sverige, demografi
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-2234Local ID: oai:bth.se:arkivex2B727BEB1856C5F8C1257D03006AD23EOAI: oai:DiVA.org:bth-2234DiVA: diva2:829501
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2015-04-22 Created: 2014-06-26 Last updated: 2015-06-30Bibliographically approved

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fulltext(678 kB)674 downloads
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf