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Behind the Scenes: Media Industry Stakeholders Collaborating Towards Sustainability
Blekinge Institute of Technology, School of Engineering.
Blekinge Institute of Technology, School of Engineering.
Blekinge Institute of Technology, School of Engineering.
2010 (English)Independent thesis Advanced level (degree of Master (One Year))Student thesis
Abstract [en]

The aim of this research is to discover ways that multi-stakeholder platforms for collaboration can be instrumental in the efforts of the media industry to achieve compliance with sustainability. Industries have gained awareness of their responsibilities towards environmental, social and economic welfare, and the media has a powerful role within society. The media industry's behavior is reflected both through its impacts of business operations as well as media products. The premise of this research suggests that an effective platform model fosters interpersonal, stimulating and energizing conversations amongst stakeholders in a neutral and friendly environment. In collaboration with various media stakeholders and showcasing an existing UK-based platform, the Media CSR Forum, and in investigating its structure and membership dynamics, it was possible to gain insight of common challenges for media companies. We identified the potential for platform models to help media companies plan strategically with the Framework for Strategic Sustainable Development. Strategic planning for sustainable development can help the media industry to face the challenge that their current contribution to un-sustainability represents and become a key player for sustainable societies.

Place, publisher, year, edition, pages
2010. , 100 p.
Keyword [en]
Media Industry, Sustainable Development, Sustainability/CSR/CR, Multi-Stakeholder Platform for Collaboration (MSPC), Framework for Strategic Sustainable Development (FSSD), Forum.
National Category
Social Sciences Interdisciplinary
URN: urn:nbn:se:bth-2219Local ID: diva2:829486
Educational program
SLASL (Master programme in Strategic Leadership towards Sustainability
Social and Behavioural Science, Law
Available from: 2015-04-22 Created: 2010-07-06 Last updated: 2015-11-05Bibliographically approved

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