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Studenternas bankmarknad; en förändrad studentpopulations förhållande till banker
Blekinge Institute of Technology, School of Management.
Blekinge Institute of Technology, School of Management.
2005 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesisAlternative title
Students bank market, changed studentpopulation relation with banks (English)
Abstract [sv]

Banks are an important institution for the economy of a society. During the later years the world of banking has changed. Several new actors have entered the market and taken over traditional bankservices as well as new ones. The way of conducting banking has changed with the event of new technology. One of the banks customer segments, the students have also been under a change. With a changed market companies have to adapt to the new rules of the game. In our survey its shown that students in general like the banks and their services. There are some differences between different groups of students regarding some areas. One factor which emerges is something that could be seen as a failure in communication between banks and students.

Abstract [en]

Banker är en viktig institution för ekonomin i ett samhälle. På senare tid har bankernas värld förändrats. Flera nya aktörer har kommit in på bankmarknaden och tagit över både traditionella som nya tjänster. Även sättet att göra bankaffärer har förändrats med hjälp av den nya tekniken. Ett av bankernas kundsegment, studenterna har även de genomgått en förändring. Med en förändrad marknad krävs det att ett företag anpassar sig till de nya spelreglerna. I vår undersökning kan vi se att studenter i allmänhet tycker bra om banker och deras service. Det finns vissa skillnader mellan olika studentgrupper i vissa områden. En faktor kommer fram är något som kan tolkas som en brist i kommunikationen mellan banker och studenter.

Place, publisher, year, edition, pages
2005. , 51 p.
Keyword [sv]
studenter, banker
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-1586Local ID: oai:bth.se:arkivex74F72D2F04568439C12571E200475C05OAI: oai:DiVA.org:bth-1586DiVA: diva2:828829
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2015-05-18 Created: 2006-09-07 Last updated: 2015-06-30Bibliographically approved

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