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Bidrar kundinformation till lönsamhet?
Blekinge Institute of Technology, Department of Business Administration and Social Science.
Blekinge Institute of Technology, Department of Business Administration and Social Science.
Blekinge Institute of Technology, Department of Business Administration and Social Science.
2001 (Swedish)Independent thesis Basic level (degree of Bachelor)Student thesis
Abstract [sv]

Syftet med denna uppsats är att undersöka hur företagen samlar in information om kunden och därefter bearbetar informationen. Vi undersöker även om kundinformationen leder till förändringar, för att skapa långsiktiga kundrelationer, samt värva nya kunder för att slutligen bidra till ökad lönsamhet.

Place, publisher, year, edition, pages
2001. , 63 p.
Keyword [sv]
Kundinformation, Lönsamhet, Förändring
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-1531Local ID: oai:bth.se:arkivex77D8805C5E15DE85C1256A700052AEE0OAI: oai:DiVA.org:bth-1531DiVA: diva2:828772
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2015-05-18 Created: 2001-06-19 Last updated: 2015-06-30Bibliographically approved

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