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Svenska Spels möjligheter: När en skyddad marknad blir utsatt för konkurrens på Internet
Blekinge Institute of Technology, Department of Business Administration and Social Science.
Blekinge Institute of Technology, Department of Business Administration and Social Science.
Blekinge Institute of Technology, Department of Business Administration and Social Science.
2004 (Swedish)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
Svenska Spels opportunities – When a protected market gets competition on the Internet (English)
Abstract [sv]

Syfte/purpose: Syftet med denna uppsats är att undersöka hur den svenska spelmarknaden har påverkats av Internets framväxt. Uppsatsen avgränsas till att se hur Svenska Spel bemöter de nya konkurrenterna på Internet. Det vill säga vilka marknadsstrategier Svenska Spel använder sig av, dessutom undersöks hur spelarna värderar de nya spelmöjligheter som framkommit. / The purpose of this thesis is to investigate how the development of the Internet has affected the Swedish betting market. The thesis is limited to see how Svenska Spel is facing the new competitors on the Internet. This includes the market strategies that Svenska Spel is using and how the gamblers valuate the new possibilities to gamble. Metod/method: En kvalitativ undersökning där åsikter och fakta samlades in genom enkätundersökningar, intervjuer och egna observationer. / A qualitative study where opinions and facts are gathered together through surveys, interviews and own observations. Slutsatser/results: Svenska Spel har vissa fördelar på Internet gentemot konkurrenterna. Om de utnyttjar dessa på rätt sätt så har de möjligheten att lyckas i den nya konkurrensen på Internet. / Svenska Spel have some advantages on the Internet compared to the competitors. If they use these in the right way they have the possibility to manage in the new competition on the Internet.

Place, publisher, year, edition, pages
2004. , 46 p.
Keyword [sv]
Internet, Strategi, Konkurrens, Information, Vadslagning
National Category
Business Administration
Identifiers
URN: urn:nbn:se:bth-1496Local ID: oai:bth.se:arkivexAC9924155F1AAA77C1256E61004350AFOAI: oai:DiVA.org:bth-1496DiVA: diva2:828737
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2015-05-20 Created: 2004-03-24 Last updated: 2015-06-30Bibliographically approved

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