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Globalisering: Att möta en ny marknad
Blekinge Institute of Technology, School of Management.
2008 (Swedish)Independent thesis Advanced level (degree of Master (One Year))Student thesisAlternative title
Globalization – Meeting a new market (English)
Abstract [sv]

Title: Globalization – Meeting a new market Author: Anna Nubäck Supervisor: Anders Nilsson Institution: School of Management, Blekinge Tekniska Högskola Course: Master in business administration, 15 credits (FED006) Purpose: The purpose of this essay is partly to create an understanding of the decision to establish a branch in Japan and especially to look at if and how the Swedish company in this study has adjusted its corporate culture to suit the Japanese market. Method: Data is collected thru a number of semi constructed interviews. A first telephone interview was followed by an interview made face to face that was also followed up by interviews performed over telephone. E-mails have been used to clear and correct collected data. I have also studied company reports, closely related literature, articles and papers on the Internet. Conclusion: My conclusion is that the company in this study based the decision to open a branch in Japan on the demand from one big customer and the potential to grow globally. The company branch located in Tokyo has with or without the awareness of it adjusted to the Japanese market and culture. The company decision to choose a “local” for the most important position together with the decision to place a Swede with a good knowledge of the Japanese customer and culture in the second most important position has given the company a good base for the cultural adjustment.

Abstract [en]

Studien behandlar ett företags etablering på en för företaget helt ny marknad. Författaren har studerat beslut och etablering.

Place, publisher, year, edition, pages
2008. , 87 p.
Keyword [sv]
Corporate culture, collectivism, uncertainty
National Category
Business Administration
URN: urn:nbn:se:bth-1263Local ID: diva2:828427
Social and Behavioural Science, Law
Available from: 2015-05-22 Created: 2008-06-27 Last updated: 2015-06-30Bibliographically approved

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