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Debatten om köttkonsumtion ur ett djuretiskt perspektiv.: En kritisk diskursanalys.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013).
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The media debate on meat consumption regarding animal ethics. : A critical discourse analysis. (English)
Abstract [sv]

Uppsatsens syfte är att undersöka aktuella mediedebatter om köttkonsumtion ur ett djuretiskt perspektiv. Studien bygger på teorin om karnism och kritisk diskursanalys. Artikelsökningen gjordes genom Mediearkivet Retriever och avgränsades till de fyra största tidningarna i Sverige, Aftonbladet, Dagens Nyheter, Expressen och Svenska Dagbladet, från 2014 fram till idag. Det empiriska materialet bestod av 25 artiklar och ur dessa framkom fem diskurser: köttnormsdiskursen, djurrättsdiskursen, hälsodiskursen, marknadsdiskursen och miljödiskursen. Diskurserna gick ofta in i varandra och hade ofta fler än ett perspektiv. Studiens resultat visade att köttnormsdiskursen är den hegemoniska diskursen. Även om flera av artiklarna förespråkade konsumtion av enbart svenskt och ekologiskt kött, var köttkonsumtion ändå normen. Trots att köttkonsumtionen idag är rekordhög, var de flesta artiklarna oväntat eniga om att köttkonsumtionen måste minska drastiskt för hälsan, miljön och djurens skull.

Abstract [en]

The essay examines the recent media coverage of meat consumption from an animal ethical perspective. The study is based on the theory of carnism and critical discourse analysis. For the article search Mediearkivet Retriever was used and the search was limited to four main newspapers in Sweden, Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet. The time span was from the beginning of 2014 until today. The essays material consisted of 25 articles and from them five discourses were identified: The meat norm discourse, the animal rights discourse, the health discourse, the market economy discourse and the environmental discourse. The discourses often related to one another and often included more than one perspective. The study showed that the hegemonic discourse is the meat norm discourse. Although many of the articles were in favor of a drastic cut down of meat consumption, and suggested consumption of only Swedish and organic meat, the norm was still to consume meat. Although statistics show very high meat consumption, there seem to be a surprising consensus in the articles that meat consumption must decrease drastically, for health reasons, the environment and for the wellbeing of animals.

Place, publisher, year, edition, pages
2015. , 69 p.
Keyword [en]
Animal ethics, animal welfare, carnism, critical discourse analysis, meat consumption
Keyword [sv]
djuretik, djurskydd, karnism, kritisk diskursanalys, köttkonsumtion
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:kau:diva-36956OAI: oai:DiVA.org:kau-36956DiVA: diva2:828073
Subject / course
Media and Communication Studies
Educational program
Media and Public Relations, 180 hp
Supervisors
Examiners
Available from: 2015-06-30 Created: 2015-06-29 Last updated: 2015-06-30Bibliographically approved

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CiteExportLink to record
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