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Kost och träning i sociala medier: Källa till hälsa eller ohälsa?
Mälardalen University, School of Health, Care and Social Welfare.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Unga vuxna tenderar att spendera mer tid på sociala medier än på någon annan daglig aktivitet, där det populäraste sättet att kommunicera är genom att dela bilder. Samtidigt har intresset för hälsa och fitness hos allmänheten ökat de senaste åren. Tidigare studier påvisar att ett ständigt fokus på hälsa och fitness kan leda till låg självkänsla och missnöje över sin kropp. Majotiteten av de tidigare studierna har fokuserat på de negativa hälsoutfallen med sociala medier och påverkan på människors hälsa. Syftet med studien var att ur en neutral synvinkel, beskriva unga kvinnors upplevelser samt påverkan av sociala mediers exponering av kost och träning. En kvalitativ metod tillämpades med två fokusgrupper där deltagarna rekryterades via ett strategiskt urval med kriterierna: kvinna, mellan 18-30 år samt använder sig av minst två sociala medier. Vid analys av data tillämpades en manifest innehållsanalys med induktiv ansats. Resultatet visar att sociala medier används mellan sex till tio timmar om dagen och de vanligaste sociala medierna är Facebook och Instagram. Det framkom både positiva och negativa hälsoutfall med exponeringen, som motivation och inspiration samt upplevd press och ångest, men trots de negativa effekterna upplevde respondenterna exponeringen som övervägande positiv. 

Abstract [en]

Young adults tend to spend more time on social media than on any other daily activity, where the most popular way to communicate is by sharing pictures. At the same time, interest in health and fitness among the public has increased in recent years. Previous studies indicate that a constant focus on health and fitness can lead to low self-esteem and dissatisfaction with one´s body.  The majority of the previous studies have focused on the negative aspects of social media and the impact on people's health. The aim of the study was to describe young women´s experiences, and the impact of social media exposure of diet and exercise, from a neutral point of view. A qualitative method was applied with two focus groups where participants were recruited through a purposive sample with the criteria: woman between 18-30 years and the use of at least two social media. A manifest content analysis with an inductive approach was applied in the analysis of the data. The result shows that social media is used between six and ten hours a day and the most common social medias are Facebook and Instagram. Both positive and negative aspects of exposure were revealed, such as motivation and inspiration, and perceived pressure and anxiety, but despite the negative effects, respondents experienced exposure predominantly positive.

Place, publisher, year, edition, pages
2015.
Keywords [en]
Focus group, Health Promotion, Qualitative method, Young women
Keywords [sv]
Fokusgrupp, Hälsofrämjande, Kvalitativ Metod, Unga kvinnor
National Category
Medical and Health Sciences Public Health, Global Health, Social Medicine and Epidemiology
Identifiers
URN: urn:nbn:se:mdh:diva-28532OAI: oai:DiVA.org:mdh-28532DiVA, id: diva2:828014
Subject / course
Science of Public Health
Supervisors
Examiners
Available from: 2015-06-30 Created: 2015-06-29 Last updated: 2015-06-30Bibliographically approved

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