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”Det gynnar en att tänka etiskt. Eller så här […] att framstå som att man tänker etiskt”: En kvalitativ studie om kvinnliga bloggares etiska förhållningssätt gentemot sina läsare.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
”It favours oneself to think ethical. Or like this […] to appear like you think ethical.” : A qualitative study about female bloggers’ ethical approach toward their audiences. (English)
Abstract [en]

Journalists have their code of ethics to consider while writing and pubishing texts. Unlike journalists, bloggers do not have such ethical codes to approach. As a result of the technical explosion and the Internet, blogs have become a large phenomenon in our society and are being read by a large number of people, mainly young women, every day. The media society and also the media modality has changed as an outgrowth of this. However, bloggers still affect people and they sometimes have a larger audience than a newspaper, so the question is how they think of media ethics.

The aim of this qualitative study is to investigate how female bloggers think of their ethical responsibility towards their audience and also how they think of ethics within the over all blogosphere. The investigation is based on eight semi-structured interviews with female bloggers that has been analysed by using media ethics theory. 

The results of this examination shows that female bloggers think ethically towards their auidence in terms of credibility, reliability and honesty. Moreover, common sense is something to bring online as well, and in fact the differences should not be to big between online and offline behaviour. The outcomes also indicate that it favours you as a blogger to think ethical to be able to keep up a good relation to the audience. This is something that has changed over time. Today bloggers seem to be influenced more and more from journalists than they used to back when the weblog first came. Codes of ethic seem to be important to the respondees, but an agreement about the design of them still appears to be left to the future. 

Place, publisher, year, edition, pages
2015. , 47 p.
Keyword [sv]
Medieetik, etik, etiskt förhållningssätt, bloggetik, bloggosfär, bloggar, kvinnliga bloggare, netikett, förändrad mediemodalitet, nya medier, sociala medier
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-45149OAI: diva2:827459
Subject / course
Media and Communications Science
Educational program
Media Management Programme, 180 credits
Available from: 2015-07-21 Created: 2015-06-27 Last updated: 2015-07-21Bibliographically approved

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”Det gynnar en att tänka etiskt. Eller så här […] att framstå som att man tänker etiskt”: - En kvalitativ studie om kvinnliga bloggares etiska förhållningssätt gentemot sina läsare.(792 kB)76 downloads
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