Korta instruktionsvideor inom matlagning
Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis [Artistic work]Alternative title
Short cooking instructional videos (English)
This report describes the production of a number of short instructional videos in cooking. The project was a thesis project for Högskoleprogrammet till medieproducent, which is a two-‐year program for media production at Umeå University.
Video production took place at the request of SVT (Swedish television) in Umeå. The videos are meant to be used on the cooking portal SVT plans to launch in the fall of 2015. A chef was hired to carry out the procedures to be filmed, and the student was assigned to shoot and edit everything.
Before production started, cooking instructionals on Youtube were analyzed, to create an idea of how such videos typically look today. The results of this analysis were then used in the production, but they were not governing in the design, since specific requests from others involved, and specific conditions of the project existed. Also the student's own visions influenced the outcome. Another preparation was to set up various options for the design and assessing what these different options would mean for the result.
Shooting took place in the chef's kitchen, during three days. Each video was filmed from two angles, to facilitate cutting therebetween. The material was edited with the aim to convey both clarity and good aesthetics.
The experience resulted in recommendations for further work, in the form of a manual of how to produce such cooking tutorials. The manual describes what equipment is needed and how to work on set. Then the editing process, including appropriate lengts of the videos, is presented. The manual also contains recommendations for how much time is needed when producing a certain number of short instructional videos of this kind.
Place, publisher, year, edition, pages
2015. , 28 p.
IdentifiersURN: urn:nbn:se:umu:diva-105539OAI: oai:DiVA.org:umu-105539DiVA: diva2:826386
Subject / course
University Programme in Media
Prorok, Kalle, Universitetsadjunkt
Kvarnbrink, Per, Universitetslektor