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Consumer attitude towards Corporate Social Responsibility within the fast fashion industry
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Todays’ consumer society has forced companies to work towards a sustainable society. Consumers consider a company’s work with Corporate Social Responsibility (CSR) as necessary and expect companies to work ethically. However, fast fashion consumers’ also demand a low price and rapid changes in trends. Therefore, the purpose of this thesis is to understand fast fashion consumers’ attitude towards, and the importance of, companies working with CSR. By conducting a questionnaire on Cubus’ customers in Uppsala, information has been gained in order to investigate this phenomenon. The results show that the majority of the respondents have a positive attitude towards CSR, but were not a deciding factor when shopping at Cubus. From this study, we can draw the conclusions that even though the majority of the respondents had a positive attitude towards CSR, other factors were of greater importance. This validates the phenomenon about fast fashion customers’ demand for a low price and fast changing trends.

Place, publisher, year, edition, pages
2015. , 38 p.
Keyword [en]
Consumer attitude, Corporate Social Responsibility, fast fashion
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-256315OAI: oai:DiVA.org:uu-256315DiVA: diva2:825005
Subject / course
Business Studies
Educational program
Bachelor Programme in Business and Economics
Supervisors
Available from: 2015-06-23 Created: 2015-06-22 Last updated: 2015-06-23Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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