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Value Co-Creation in a Manufacturing B2B Context: A Case Study based on the Supplier’s Perspective
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Purpose: This study aims to highlight the supplier’s perspective in a manufacturing B2B context. The research stresses the importance of business relationships, interaction, and resource integration as value (co-) creating activities. The investigation is based on a theoretical framework, considering S-D logic, ‘service logic’, and IMP. The purpose of this study is specified in one research question; How is value created and co-created in manufacturing industry in a B2B context?

Methodology: The method relies on an in-depth qualitative case study of AnVa Polytech AB, a Swedish manufacturing company specialized in moulded rubber products. The research is carried out by conductinginterviews with the case company’s representatives.

Findings: The findings contribute to the service research by examining how value is (co-) created in a B2B context as well as how manufacturing companies can become ‘servitized’ without leaving the product-centered approach aside. The authors argue that the existing theories do not cover the complexity of value co- creating activities in a B2B context, rather are more appropriate in a B2C context. 

Place, publisher, year, edition, pages
2015. , 67 p.
Keyword [en]
Value (Co)-Creation, Manufacturing, B2B context, Supplier’s Role, Relationship- Building, Interaction, Resource Integration
National Category
Business Administration
URN: urn:nbn:se:kau:diva-36672OAI: diva2:824956
External cooperation
Anva Polytech AB
Subject / course
Business Administration
Educational program
Master Programme in Service Management: Master (120 ECTS credits)
Available from: 2015-06-23 Created: 2015-06-22 Last updated: 2015-06-23Bibliographically approved

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