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Belöningssystem i apoteksbranschen
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syfte: Syftet var att studera och analysera hur en statlig aktör tillämpar belöningssystem som styrmedel inom den avreglerade apoteksbranschen i Sverige. 

Metod: Studien har genomförts med en kvalitativ fallstudiedesign hos Apoteket AB. Primärdatan har samlats in med hjälp av semi-strukturerade intervjuer. 

Resultat & Slutsats: Analysen visar att den monetära bonusen i det implementerade belöningssystemet hos Apoteket AB inte är direkt motiverade. Belöningsystemet är dock inte funktionslöst, de bonusgrundande målen skapar indirekt viss motivation hos de anställda som gillar att mäta sig mot varandra. Mjukare aspekter fångas inte upp av det nuvarande belöningssystemet. Empirin visar också att det finns en obalans mellan motivationskällor och belöningarna som utgår. 

Förslag till vidare forskning: Det finns olika möjligheter vad gäller vidare forskning. En liknande studie skulle kunna göras med ett kvantitativt angreppssätt. En annan intressant inriktning skulle vara en jämförande studie mellan statligt och privat ägda apotek. 

Abstract [en]

Purpose: The purpose was to study and analyze how a goverment owned pharmacy uses reward systems as a management tool in Sweden’s deregulated market. 

Method: The study was conducted as a qualitative case study at Sweden’s goverment owned pharmacy, Apoteket AB. Data was collected using semi-structured interviews. 

Result & Conlusion: The study shows that the monetary reward of the implemented reward system does not motivate employees to any greater extent. However, the reward system indirectly creates motivation because the goals of the reward system serves as a tool to measure themselves against other pharmacies. The data also shows an imbalance between the employees’ source of motivation and the rewards. 

Suggestions to further research: A similar study could be conducted using a quantitative methodology. Another interesting study would be a comparative study between goverment owned and privately owned pharmacies. 

Place, publisher, year, edition, pages
2015. , 82 p.
Keyword [en]
Motivation, Reward system, pharmacy
Keyword [sv]
Motivation, Belöningssystem, Apotek
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-44959OAI: oai:DiVA.org:lnu-44959DiVA: diva2:824815
Subject / course
Business Administration - Management Accounting
Educational program
Business Administration and Economics Programme (online), 180 credits
Supervisors
Examiners
Available from: 2015-06-23 Created: 2015-06-22 Last updated: 2015-06-23Bibliographically approved

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