Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Identifying the influence of direct experience on decision-making in terms of purchasing car
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Previous studies strongly suggest that, direct experience makes consumers familiar with product, and they obtain relatively high levels of product knowledge. It allows consumers to have higher abilities to process information and simplify decision-making. The paper aims to examine the influence of direct experience on consumer purchase decision-making and illustrate the difference of experienced and inexperienced consumers in decision-makingprocess. This paper is based upon decision-making process model. The Paired-SamplesT-tests was conducted in order to explore the aim of paper. The empirical findings indicate that direct experience explicitly influence consumer purchase decision; experienced consumers behave differently in comparison with inexperienced consumers in decision-making. Experienced consumers tend to search narrower information and have more confidence with their decisions. They give functional attributes relatively more importance than inexperienced consumers. Although experienced consumers spend longer time onsearching information online and visiting car shops. However, there is no significant difference in whole decision-making time between experienced and inexperienced consumers.

Place, publisher, year, edition, pages
2015. , 36 p.
Keyword [en]
consumers, repurchase, decision-making, direct experience, automobile
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:uu:diva-255998OAI: oai:DiVA.org:uu-255998DiVA: diva2:824290
Subject / course
Business Studies
Educational program
Business Aministration and Economics Programme
Available from: 2015-06-23 Created: 2015-06-21 Last updated: 2015-06-23Bibliographically approved

Open Access in DiVA

fulltext(762 kB)135 downloads
File information
File name FULLTEXT01.pdfFile size 762 kBChecksum SHA-512
9a1a697291ae5721df02142d8747de4fb59924edead1d70764e9b34d329f789ed1b601063854a0c346e1f6fbb0517c996ca6d0118b8c5d523cf83a20d924067b
Type fulltextMimetype application/pdf

By organisation
Department of Business Studies
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 135 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 844 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf