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Anpassning av VOD-tjänster för breda barnmålgrupper: EN ANVÄNDBARHETSUTVÄRDERING AV BARNPLAY UTIFRÅN MÅLGRUPPEN 3-11 ÅR
KTH, School of Computer Science and Communication (CSC), Media Technology and Interaction Design, MID.
2015 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Adaptation of VOD services to wide children audiences : A USABILITY EVALUATION OF BARNPLAY BASED ON THE TARGET GROUP 3-11 (English)
Abstract [en]

This thesis contains a usability evaluation of “Barnplay”, a Swedish video-on-demand service targeted at children. The objective of the study was to identify usability issues in the video service and to develop measures on improving the user interface, with special focus on adaptation to the broad target group of 3-11 year olds.

The study was conducted by first mapping established practices in designs of VOD-services targeted at children, followed by interviews and usability tests with children between 2-11 concerning their use of “Barnplay”. Based on the initial data collection, a prototype was developed and then evaluated by usability testing and A/B-testing.

The main conclusion of the study is the need of better individual adjustment of the video content selection to better appeal to different age segments within the target group. A design proposal, for a list of personal viewing history, was produced for displaying what the user recently had watched.

Abstract [sv]

Detta examensarbete är en användbarhetsutvärdering av SVTs barnanpassade videotjänst, Barnplay. Arbetets mål är att identifiera användbarhetsproblem i videotjänsten och att ta fram åtgärder för att förbättra användargränssnittet, med särskilt fokus på anpassning till den breda målgruppen 3-11 år.

Studien utfördes genom kartläggning av praxis vid design av VOD-tjänster riktade till barn, intervjuer och tester med barn mellan 2-11år kring deras användande av Barnplay. Utifrån den inledande datainsamlingen utarbetades en prototyp som utvärderades med användningstest samt A/B-test.

Den viktigaste slutsatsen i studien var behovet av individuell anpassning av utbudet i videotjänsten för att bättre tilltala de olika ålderssegmenten inom målgruppen. Designförslaget som togs fram var en personlig historik-lista som visar de senast “tittade” titlarna.

Place, publisher, year, edition, pages
2015. , 47 p.
Keyword [en]
Barnplay, Human computer interaction, HCI, VOD, SVT, Sveriges Television, Barnkanalen, Interaction design, Children, Kids, User experience, video on demand, user interface
Keyword [sv]
Barnplay, Människa–datorinteraktion, MDI, Interaktionsdesign, Barn, SVT, Sveriges television, Användargränssnitt
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:kth:diva-169654OAI: oai:DiVA.org:kth-169654DiVA: diva2:824226
External cooperation
Sveriges Television
Subject / course
Media Technology
Educational program
Master of Science in Engineering - Media Technology
Supervisors
Examiners
Available from: 2015-07-10 Created: 2015-06-21 Last updated: 2015-07-10Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Output format
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