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Självkänsla och bekräftelse på sociala medier: En kvantitativ enkätundersökning om självkänsla, bekräftelse på Instagram och skillnaden mellan män och kvinnor
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Self-esteem and confirmation on Social Network Sites : A quantitative survey study about self-esteem, confirmation on Instagram and the difference between men and women (English)
Abstract [en]

This study aimed to investigate whether there was a correlation between an individual’s selfesteem and search for confirmation on social media. The study also sought to answer whether there were differences in self-esteem and search for confirmation from a gender perspective. In this study social media was defined as Instagram. The choice was founded on the basis that Instagram in the current situation is one of the world's largest social media that allows users to share their everydaylife in pictures, which are commented and ”liked” by other users. Data were collected through a quantitative survey. The study's 94 participants were students at Karlstad University who responded to an anonymous electronic survey via the learning platform It's Learning. Self-esteem was measured by the Rosenberg Self-Esteem Scale (RSES). The search for confirmation on Instagram was measured by eight claims which were answered on a five-point Likert scale, and together created a confirmation-index. Collected data was processed in SPSS and analyzed by the Pearson correlation test and two independent t-tests. The study adopted a deductive approach.There was no significant correlation between self-esteem and search for confirmation on Instagram. An independent t-test showed that there were no significant differences between men and women regarding self-esteem. Nor was there any significant differences between men and women regarding the search for confirmation on Instagram.

Abstract [sv]

Studien har syftat till att undersöka om det fanns ett samband mellan en individs självkänsla och sökande av bekräftelse på sociala medier. Studien sökte även besvara om det fanns skillnader i självkänsla och bekräftelsesökande utifrån ett könsperspektiv. Sociala medier definierades i samband med denna studie till Instagram. Valet grundades utifrån att Instagram i dagsläget är ett av världens största sociala medier och tillåter användare att dela sin vardag i form av bilder, som kommenteras och gillas av andra användare. Data samlades in genom en kvantitativ enkätundersökning. Studiens 94 deltagare var studerande vid Karlstads Universitet som besvarade en anonym elektronisk enkät via lärplattformen It’s Learning. Självkänsla mättes genom Rosenberg Self-Esteem Scale (RSES). Bekräftelsesökande på Instagram mättes genom åtta påståenden som besvarades på en femgradig likertskala, och tillsammans skapade ett bekräftelse-index. Insamlad data hanterades i SPSS och analyserades genom Pearsons korrelationstest samt två oberoende t-tester. Studien antog en deduktiv ansats. Det förelåg inget signifikant samband mellan självkänsla och bekräftelsesökande på Instagram. Ett oberoende t-test visade att det inte fanns några signifikanta skillnader mellan män och kvinnor gällande självkänsla. Det framkom heller inga signifikanta skillnader mellan män och kvinnor gällande bekräftelsesökande på Instagram.

Place, publisher, year, edition, pages
2015. , 24 p.
Keyword [en]
Social media, global self-esteem, confirmation, Instagram
Keyword [sv]
Sociala medier, global självkänsla, bekräftelsesökande, Instagram
National Category
URN: urn:nbn:se:kau:diva-36585OAI: diva2:824115
Educational program
Study program in Case Management (180 ECTS credits)
Available from: 2015-06-29 Created: 2015-06-20 Last updated: 2015-06-29Bibliographically approved

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