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Albinism: When Skin Becomes A Death Sentence.: Using Advocacy In NGO Communication
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The thesis is about a small NGO that is working with the rights of persons with albinism in Tanzania. It deals with the NGOs advocacy work on a local and national level, and addresses the challenges that come with their work. 

I have concluded that advocacy is a powerful tool for NGOs to use as a part of their strategic communication. NGOs in the Global South and especially Africa are given less attention, thus having less opportunities of reaching out with their message. I have also concluded that for an NGO to succeed in its advocacy work it needs to carefully identify its target audiences and adapt the messages thereafter. To build a relationship with the audiences is also an important part of the process, as a strong relationship increases the chances of involvement in the organization. ICTs can be very useful for NGOs that strive to reach out to the global community. 

Place, publisher, year, edition, pages
2015. , 67 p.
Keyword [en]
advocacy, albinism, NGO, ICT4D, peace and development, communications, Tanzania
National Category
Social Sciences
URN: urn:nbn:se:lnu:diva-44841OAI: diva2:823825
Subject / course
Media and Communications Science
Educational program
Public Relations and Communication Programme with Specialization in Peace Studies & Development Work, 180 credits
Available from: 2015-08-18 Created: 2015-06-18 Last updated: 2015-08-18Bibliographically approved

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Jönsson Andersson, Louise
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