Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Albinism: When Skin Becomes A Death Sentence.: Using Advocacy In NGO Communication
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The thesis is about a small NGO that is working with the rights of persons with albinism in Tanzania. It deals with the NGOs advocacy work on a local and national level, and addresses the challenges that come with their work. 

I have concluded that advocacy is a powerful tool for NGOs to use as a part of their strategic communication. NGOs in the Global South and especially Africa are given less attention, thus having less opportunities of reaching out with their message. I have also concluded that for an NGO to succeed in its advocacy work it needs to carefully identify its target audiences and adapt the messages thereafter. To build a relationship with the audiences is also an important part of the process, as a strong relationship increases the chances of involvement in the organization. ICTs can be very useful for NGOs that strive to reach out to the global community. 

Place, publisher, year, edition, pages
2015. , p. 67
Keywords [en]
advocacy, albinism, NGO, ICT4D, peace and development, communications, Tanzania
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:lnu:diva-44841OAI: oai:DiVA.org:lnu-44841DiVA, id: diva2:823825
Subject / course
Media and Communications Science
Educational program
Public Relations and Communication Programme with Specialization in Peace Studies & Development Work, 180 credits
Supervisors
Examiners
Available from: 2015-08-18 Created: 2015-06-18 Last updated: 2015-08-18Bibliographically approved

Open Access in DiVA

fulltext(4722 kB)260 downloads
File information
File name FULLTEXT01.pdfFile size 4722 kBChecksum SHA-512
1fe0d470f06c67d198dcf1f2fb8fb53f0569a9746d2c23bda2e892d883ce0b3b30c378cc702c2ccba8b3ee5303e9c82760dbefd2c8f4e3f5b12a46b84b7a3c2a
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Jönsson Andersson, Louise
By organisation
Department of Media and Journalism
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 260 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 2159 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf