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What factors affect customer satisfaction towards Asian restaurants in Gävle?
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2015 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Sustainable development
Sustainable development according to the University's criteria is not relevant for the essay/thesis
Abstract [en]

Aim: The aim of this research is to investigate factors which influence customer satisfaction in Asian restaurants.Method: Qualitative method and quantitative are used in this research. The data collected from both questionnaires and semi-structured interviews. Result and Conclusions: The research concludes that food quality and service quality are important factors of customer satisfaction towards Asian restaurants in Gävle. Meanwhile, environmental factors, the price of food and the authenticity of food also affect satisfaction of the Asian restaurant customers. Suggestions for future research: Future research could expand the diversity of samples to get a broader perspective of Customer satisfaction, or based on our research framework, a narrowed perspective of only one type of restaurant would be studied in the future. Contribution of the thesis: This thesis provides a new idea of studying customer satisfaction. Moreover, the research developed a model of customer satisfaction in the restaurant industry. Key words: Food Quality, Service Quality, Environmental Factors, Price and Authenticity Impression of Asian restaurants 

Place, publisher, year, edition, pages
2015. , 60 p.
Keyword [en]
Food quality, service quality, customer satisfaction, Asian restaurant
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-19782Archive number: FE1:117/2015OAI: oai:DiVA.org:hig-19782DiVA: diva2:823782
Subject / course
Business administration
Educational program
Business administration – master’s programme (one year)
Presentation
2015-06-04, Embla, Gävle, 11:00 (English)
Supervisors
Examiners
Available from: 2015-07-02 Created: 2015-06-18 Last updated: 2016-01-08Bibliographically approved

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Fu, QingchenYuan, Yue
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
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