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Hora, Madonna eller Projektör?: En kvalitativ semiotisk studie med fokus på hur svenska framstående politiker förhåller sig till traditionella genusstereotyper på Instagram
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Historically, men have always had a superior position over women, which has been

portrayed in all kinds of media representations. Visual communication is an important

part of our daily life since the reality is reflected through images. The development of

the Web has led to increased interaction opportunities, and new ways to communicate,

mainly through pictures. Politicians have embraced this and use social media as a part

of their daily work. They also use social media to portray themselves from a more

personal angle, which has created a higher interest for their personal life. Therefore this

study aimed to examine how a group of high ranked Swedish politicians portray

themselves on the social media Instagram, with focus on gender. Furthermore this study

aimed to explore and analyse how their representation relate to traditional gender roles.

The study was conducted by analysing images. Twenty qualitative, semiotic analysis

were made. Five analysis from each politician have contributed to the empirical

material. The results showed that gender roles portrayed on Instagram is not traditional

to its nature. Instead we found new patterns which showed similarities between how the

examined men and women portrayed themselves. The results also indicated that

traditional gender stereotypes are not applicable to this group, as they portray

themselves from a more diverse angle.

Place, publisher, year, edition, pages
2015. , 58 p.
Keyword [sv]
Genus, Instagram, Semiotik
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-44815OAI: diva2:823712
Subject / course
Media and Communications Science
Educational program
International Communication Programme, 180 credits
Available from: 2015-06-18 Created: 2015-06-18 Last updated: 2015-06-18Bibliographically approved

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