Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The death of the city centers: A qualitative study of the use to brand city centers
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Place branding originates from the original term branding and attempts to brand a place instead of a product. Current place branding theories are blurry and many theories have occurred, which has caused confusion among the research community. Place branding theories have mainly focused on branding tourismdestinations, countries, cities and places and not on branding city centers. This study aims to explore the place branding components that are essential when branding city centers and create an adapted model for city centers.Purpose:The purpose is to explore how the place branding components can be applied to city centers.Research questions:RQ1: How can place branding be used in order to brand city centers?RQ2: What components of place branding are essential when branding a city center?Methodology:Qualitative approach, cross-sectionalstudy, semi-structured interviews.Conclusion:The new model suitable to apply on city centers is named City center branding model and includes the following components: City center people, City center identity, City center infrastructure, City center stakeholders and supply, City center communication, City center experience and City center evaluation. Key words:Place branding, city center branding, City center people, City center identity, City center infrastructure, City center stakeholders and supply, City center communication, City center experience and City center evaluation.

Place, publisher, year, edition, pages
2015. , p. 92
Keywords [en]
City center branding, place branding
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-44723OAI: oai:DiVA.org:lnu-44723DiVA, id: diva2:823146
Educational program
Marketing Programme, 180 credits
Presentation
2015-06-03, Wicksell K-huset, Universitetsplatsen, Växjö, 19:00 (English)
Supervisors
Examiners
Available from: 2015-06-18 Created: 2015-06-17 Last updated: 2015-06-18Bibliographically approved

Open Access in DiVA

The death of the city centers(1967 kB)176 downloads
File information
File name FULLTEXT01.pdfFile size 1967 kBChecksum SHA-512
80784b6fa8a867767422c47271a6890de9946794c824a25bace3ef2780c3af65ca51974f710182dacdb2b9a4d2fb944d7c395f759e218753b1eb4075191f35ec
Type fulltextMimetype application/pdf

By organisation
Department of Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 176 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 210 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf