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Russification of Soft Power: Reconceptualization of soft power in contemporary Russia
Linköping University, Faculty of Arts and Sciences. Linköping University, Department of Management and Engineering, Political Science.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This research explores the limits of the concept of soft power by critically examining the reconceptualization of soft power in contemporary Russia. It seeks to highlight the peculiarities of the Russian interpretation of soft power compared to the original Western approach. To this end, it argues that Russia has a dualistic perception of soft power. On the one hand, soft power is understood as an external threat to the country’s sovereignty and national security. On the other hand, soft power is seen as a great opportunity to increase the country’s efficiency in attaining its foreign policy goals, improve its international image and overall performance in the global arena.

Place, publisher, year, edition, pages
2015. , 95 p.
Keyword [en]
attraction, foreign policy, image, influence, Russia, soft power, public diplomacy
National Category
Social Sciences
URN: urn:nbn:se:liu:diva-119454ISRN: LIU-IEI-FIL-A--15/02032--SEOAI: diva2:823106
Subject / course
Master's Programme in International and European Relations
Available from: 2015-08-10 Created: 2015-06-17 Last updated: 2015-08-10Bibliographically approved

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Maria Sukhova Master Thesis(1059 kB)317 downloads
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