Change search
ReferencesLink to record
Permanent link

Direct link
How Human Resource Professionals Use Electronic Channels to Communicate CSR: A case study focused on Solvay's French industrial sites
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
Linköping University, Department of Management and Engineering, Business Administration. Linköping University, Faculty of Arts and Sciences.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Corporate Social Responsibility (CSR) has become a large concern for many companies with the rise of globalization. Oftentimes, companies are encouraged to communicate CSR externally, but not internally. This research focuses upon the internal communication of CSR, specifically how Human Resource (HR) professionals use electronic channels to communicate to employees. The scope of this research is focused solely upon HR professionals within Solvay’s French industrial sites, which produce chemicals.

This research utilizes a case study to answer the research questions, which are how HR professionals electronically communicate CSR to employees, and what limitations may arise from this. Five HR Managers were interviewed from different French industrial sites.

This research found that electronic channels are used as a complementary method of communication within industrial sites. HR professionals communicate to employees in two ways: directly or indirectly through an intermediary.

To provide more clarity to the research problem, an electronic communication model was developed specifically for industrial sites. This model provides a framework for how HR professionals communicate CSR to employees, along with the limitations of this form of communication within industrial sites. 

Place, publisher, year, edition, pages
2015. , 110 p.
Keyword [en]
electronic communication, human resources, CSR, Solvay, subsidiaries, industrial sites, corporate social responsibility
National Category
Business Administration
URN: urn:nbn:se:liu:diva-119430ISRN: LIU-IEI-FIL-G--15-01314--SEOAI: diva2:822637
External cooperation
Subject / course
Bachelor Thesis in Business Administration (Kandidatuppsats i Företagsekonomi)
Available from: 2015-08-25 Created: 2015-06-17 Last updated: 2015-08-25Bibliographically approved

Open Access in DiVA

fulltext(2741 kB)119 downloads
File information
File name FULLTEXT01.pdfFile size 2741 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Pauly, Marissa
By organisation
Business AdministrationFaculty of Arts and Sciences
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 119 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 234 hits
ReferencesLink to record
Permanent link

Direct link