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Sustainability in Large Format Printing:: A STUDY OF CUSTOMERS KNOWLEDGE REGARDING A COMPANY’S SUSTAINABILITY WORK
KTH, School of Computer Science and Communication (CSC), Media Technology and Interaction Design, MID.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This study explores what a company, that is working with sustainability or environmental

issues, knows of their customers knowledge about this topic. How can this company get

their customers more involved in sustainability issues and should they get them involved at

all? This study was in collaboration with Big Image System (BIG) and data was collected

and reviewed regarding the company’s recent social media activities on how they

communicate their sustainability work to their customers. A survey was conducted and

results show that most customers are aware of sustainability work in general and that the

interest in environmental issues is high. They also show that distributing more relevant

information to the customers is something the customers value and are interested in

getting.

Place, publisher, year, edition, pages
2015. , 22 p.
Keyword [en]
Sustainable printing, Communicating sustainability, Green communication, Social Media communications.
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:kth:diva-169574OAI: oai:DiVA.org:kth-169574DiVA: diva2:822560
External cooperation
Big Image Systems
Subject / course
Media Technology
Educational program
Master of Science - Media Technology
Supervisors
Examiners
Available from: 2016-10-27 Created: 2015-06-16 Last updated: 2016-10-27Bibliographically approved

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