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See what I'm saying?: A qualitative study of how sensory stimulation enhances the customer shopping experience in e-commerce
Linnaeus University, School of Business and Economics, Department of Marketing.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Research question: How do the utilization of the human senses affect the customers' shopping experience within e-commerce?

Purpose: The purpose is to describe how brands within e-commerce can create an enhanced shopping experience for its customers.

Method: Cross-sectional design, semi-structured in-depth interviews

Conclusion: The study revealed that in order to create an enhanced shopping experience for its customers, brands within e-commerce should treat the shopping experience as extended, which enables stimulation of multiple senses.

Place, publisher, year, edition, pages
2015. , 75 p.
Keyword [en]
Experience economy, sensory marketing, e-commerce
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-44618OAI: diva2:822435
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
Available from: 2015-06-17 Created: 2015-06-16 Last updated: 2015-06-17Bibliographically approved

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Lebenius, FilippaAndersson, IdaSkoglund, Filippa
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