See what I'm saying?: A qualitative study of how sensory stimulation enhances the customer shopping experience in e-commerce
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Research question: How do the utilization of the human senses affect the customers' shopping experience within e-commerce?
Purpose: The purpose is to describe how brands within e-commerce can create an enhanced shopping experience for its customers.
Method: Cross-sectional design, semi-structured in-depth interviews
Conclusion: The study revealed that in order to create an enhanced shopping experience for its customers, brands within e-commerce should treat the shopping experience as extended, which enables stimulation of multiple senses.
Place, publisher, year, edition, pages
2015. , 75 p.
Experience economy, sensory marketing, e-commerce
IdentifiersURN: urn:nbn:se:lnu:diva-44618OAI: oai:DiVA.org:lnu-44618DiVA: diva2:822435
Subject / course
Business Administration - Marketing
Marketing Programme, 180 credits
Magnusson, Viktor, Universitetsadjunkt
Devine, Åsa, Lektor