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Realizing Corporate Vision Through Balanced Scorecards
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]


"Realizing corporate vision through balanced scorecards"


May 28, 2015


Bachelor thesis in Business Administration, 15 ECTS


School of Business, Society and Engineering, Mälardalen University


Roman Alam Olof Hällman

July 2, 1987 May 11, 1989


Realizing corporate vision through balanced scorecards


Magnus Hoppe


Balanced scorecards, corporate vision, key performance indicators, performance measurement, strategy.

Research question:

Why are balanced scorecards implemented and how are they adapted and developed?


The purpose of this thesis is to describe what reasons companies claim for implementing balanced scorecards and how these companies adapt and develop the scorecards.


To conduct a qualitative research, a literature review, a case study and interviews were carried out to draw the conclusions of the thesis.


The study identified industry-, business- and organization-specific adaptations of the balanced scorecard as a performance measurement tool to link strategy and corporate vision to future decisions and actions.

Place, publisher, year, edition, pages
2015. , 44 p.
Keyword [en]
Balanced Scorecards, Performance Measurement, Corporate Vision, Key Performance Indicators, Strategy
National Category
Business Administration
URN: urn:nbn:se:mdh:diva-28329OAI: diva2:822025
Subject / course
Business Administration
Available from: 2015-08-17 Created: 2015-06-16 Last updated: 2015-08-17Bibliographically approved

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