"Realizing corporate vision through balanced scorecards"
May 28, 2015
Bachelor thesis in Business Administration, 15 ECTS
School of Business, Society and Engineering, Mälardalen University
Roman Alam Olof Hällman
July 2, 1987 May 11, 1989
Realizing corporate vision through balanced scorecards
Balanced scorecards, corporate vision, key performance indicators, performance measurement, strategy.
Why are balanced scorecards implemented and how are they adapted and developed?
The purpose of this thesis is to describe what reasons companies claim for implementing balanced scorecards and how these companies adapt and develop the scorecards.
To conduct a qualitative research, a literature review, a case study and interviews were carried out to draw the conclusions of the thesis.
The study identified industry-, business- and organization-specific adaptations of the balanced scorecard as a performance measurement tool to link strategy and corporate vision to future decisions and actions.
2015. , 44 p.
Balanced Scorecards, Performance Measurement, Corporate Vision, Key Performance Indicators, Strategy