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Investigating the Effects of Branding in Business-to-Business Relationships: A Qualitative Study of LexCorp and its Customers
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2015. , 48 p.
Keyword [en]
Brand Equity, Brand Value, Business Relationships, Business-to-Business (B2B), Industrial Branding, Relationship Value, Trust
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-28325OAI: oai:DiVA.org:mdh-28325DiVA: diva2:821917
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2015-08-17 Created: 2015-06-15 Last updated: 2015-08-17Bibliographically approved

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fulltext(1027 kB)195 downloads
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ff6be7d4765dfb4998f10f80590340a6ddc4f7d299370ada4e28ee4a6e6a1b245ef966cdef3ae0ad49551e0abd74000acb793f98e7cee9d8ce51cdaec1c7a15a
Type fulltextMimetype application/pdf

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CiteExportLink to record
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