E-loyalty: A quantitative study in a high involvement market
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Purpose: The purpose of this study is to explain the relationship between e-satisfaction and eloyalty,
the relationship between e-trust and e-loyalty, as well as the relationship between
convenience and e-loyalty in a high involvement market.
H1: E-satisfaction is positively related to e-loyalty in a high involvement market.
H2: E-trust is positively related to e-loyalty in a high involvement market.
H3: Convenience is positively related to e-loyalty in a high involvement market.
Theory: E-loyalty; e-satisfaction, e-trust and convenience
Conclusion: Based on the findings in this study H1, H2 and H3 were all supported.
Place, publisher, year, edition, pages
2015. , 77 p.
IdentifiersURN: urn:nbn:se:lnu:diva-44505OAI: oai:DiVA.org:lnu-44505DiVA: diva2:821824
Subject / course
Business Administration - Marketing
Marketing Programme, 180 credits