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E-loyalty: A quantitative study in a high involvement market
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: The purpose of this study is to explain the relationship between e-satisfaction and eloyalty,

the relationship between e-trust and e-loyalty, as well as the relationship between

convenience and e-loyalty in a high involvement market.

Hypotheses:

H1: E-satisfaction is positively related to e-loyalty in a high involvement market.

H2: E-trust is positively related to e-loyalty in a high involvement market.

H3: Convenience is positively related to e-loyalty in a high involvement market.

Theory: E-loyalty; e-satisfaction, e-trust and convenience

Methodology: Questionnaire

Conclusion: Based on the findings in this study H1, H2 and H3 were all supported.

Place, publisher, year, edition, pages
2015. , 77 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-44505OAI: oai:DiVA.org:lnu-44505DiVA: diva2:821824
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
Supervisors
Examiners
Available from: 2015-06-16 Created: 2015-06-15 Last updated: 2015-06-16Bibliographically approved

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CiteExportLink to record
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