Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Matchmaking i mobilen: En studie om Tinder som dejtingapplikation
KTH, School of Computer Science and Communication (CSC).
KTH, School of Computer Science and Communication (CSC).
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Matchmaking in the mobile phone : a study of Tinder as dating app (English)
Abstract [sv]

Smarttelefoner med applikationer har öppnat upp för nya kommunikationsmöjligheter. Denna studie undersöker den kontaktskapande applikationen Tinder, utifrån användarnas upplevelse av applikationen.

Tinder är en positionsbaserad kontaktskapande realtidsapplikation som har flera miljoner användare världen över. Varje användare måste koppla upp sin profil mot Facebook, varifrån profilbilder, namn, ålder och gemensamma vänner hämtas. I studien undersöktes hur unga vuxna i åldern 18-30år, bosatta i Stockholm förhåller sig till hur Tinders funktioner och gränssnitt bidragit till applikationens genomslag.

Studien baseras på Normans sex designprinciper, enkätsvar från 120 personer samt intervjuer med användare inom målgruppen. Resultatet visade att anledningen till Tinders framgång är en kombination av tre faktorer. Den första är att applikationen förhåller sig till Normans designprinciper. Den andra är att det skapas en trygghetskänsla hos användarna genom att i Tinders fall koppla varje användare till dennes Facebook-konto, samt att marknadsföra applikationen på rätt sätt. Tinder lyckades med det sistnämnda genom att marknadsföra och utforma applikationen som en kontaktskapande applikation snarare än en dejtingapplikation, vilket lockar en något annorlunda målgrupp.

Abstract [en]

Smartphones with applications have created new communication opportunities. This study explores the application Tinder by examining the user experience.

Tinder is a location-based application which has millions of users worldwide. Each user has to connect their profile to Facebook, from which Tinder gets the users' profile pictures, names, age and mutual friends. In the thesis, we examine how young adults of age 18 to 30, living in Stockholm, relate to how Tinder's functions and interface have contributed to the success of the application.

The study is based on the six design principles created by Norman, a survey with 120 respondants that has used the application and interviews. The results show that the reason for Tinder's success is a combination of three factors. The first is that the application relates to Norman's six design principles. The second reason is that a sense of security created for the users of the profile's connection to Facebook. The third is that Tinder has been marketing their application not as a datingapplication, but as a way for people to meet others, which attracts a slightly different target group.

Place, publisher, year, edition, pages
2015.
Keyword [en]
smartphone, application, matchmaking, swipe, lbrtd, Location-based real-time, dating
Keyword [sv]
Tinder, dejting, dejta, applikation, mobilapplikation, app, smarttelefon, positionsbaserad, realtid, Norman, designprinciper, användarvänlighet, Facebook
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:kth:diva-169394OAI: oai:DiVA.org:kth-169394DiVA: diva2:820848
Subject / course
Media Technology
Educational program
Master of Science in Engineering - Media Technology
Supervisors
Examiners
Available from: 2015-06-16 Created: 2015-06-12 Last updated: 2015-06-16Bibliographically approved

Open Access in DiVA

fulltext(1748 kB)539 downloads
File information
File name FULLTEXT01.pdfFile size 1748 kBChecksum SHA-512
9b4239cbdbb4fc19e74d98a99f126eb1ccd7cb32fc7ec214f32e1937a984f53c3c09c35efe0319567c0f021a91fedb9189acf95914be775f839f766b58f41c0f
Type fulltextMimetype application/pdf

By organisation
School of Computer Science and Communication (CSC)
Media and Communication Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 539 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 1167 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf