Bäm! Das nächste Big Thing: Verfahren bei der Übersetzung von Anglizismen in deutschen Digitalunternehmens- und Netzkulturtexten
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
This essay examines anglicisms from a translation perspective. The material consists of two German articles on Internet business and social media and their respective translations into Swedish. The overall aim is to examine different methods and strategies for deciding whether to substitute a particular anglicism by an equivalent Swedish word or whether to transfer it into the Swedish target text. The chosen method for investigating the occurrence of, and attitudes towards, particular anglicisms in Swedish was parallel text comparison and interviews. Following Göran Inghult’s theories on transference types, as well as examining the structural and cultural obstacles to adopting anglicisms into Swedish, the material is analysed from a linguistic and cultural point of view.
The essay shows that Swedish texts show less evident anglicisms than the German ones. Cultural obstacles, such as attitudes towards anglicisms, and linguistic obstacles, such as the Swedish suffixation of nouns in the definite form, are central to the assumption that translators should pay special attention to anglicisms when translating from German to Swedish.
Place, publisher, year, edition, pages
Translating, Swedish, Anglicisms, Adoption, Tranference, Internet language
IdentifiersURN: urn:nbn:se:lnu:diva-43923OAI: oai:DiVA.org:lnu-43923DiVA: diva2:819429
Subject / course
Nonfiction Translation Master Programme between English/French/German/Spanish and Swedish, 60 credits
Ström Herold, Jenny, Lektor
Rosén, Christina, Lektor